Balmain’s fall campaign has landed and features Kylie and Kendall Jenner, Joan and Erika Smalls, Gigi and Bella Hadid and the brother duo Armando and Fernando Cabral, all shot by Mario Sorrenti.
It looks like the Balmain army is taking over and a family members are on the front lines. I’m a little bit tired from the Kardashian family and their insatiable lust for promotion and publicity, but this time the result is stunning shoot!
Inspired by “the unique and unconditional love of siblings,” Oliver Rousteing, creative director of Balmain said: “Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support, and love that family members can provide to one another.”
Check out the gorgeous ad campaign below: