“All the people who love Balmain have this nostalgia of the power of fashion in the ’90s when models were iconic—and this is always what I push. . . . When you love Balmain, you love Cindy, you love Naomi, and you love Claudia. It’s natural because they are iconic, they are powerful, and they are strong—and they make a lot of people love fashion.” Olivier Rousteing
Balmain’s Spring Summer 2016 ad campaign features the iconic and super models Cindy Crawford, Claudia Schiffer and Naomi Campbell. All shooted in black and white by Steven Klein with the collaboration of Pascal Dangin ( art director ).